“Content is King, but engagement is Queen and the lady rules the house." - Mari Smith

Introduction:

Content marketing is a powerful strategy for reaching and engaging with your target audience, and there are many different types of content that can be used to achieve your marketing goals. In this blog post, I will discuss six key types of content that can be used as part of a comprehensive content marketing strategy: blogs, infographics, videos, newsletters, social media posts and resources such as templates and checklists.

1. Blogs

Blogging is one of the most effective ways to establish your business as a thought leader in your industry. By creating valuable and informative blog posts, you can attract and retain the attention of your target audience. Blogs can be used to educate your audience about your products or services, provide tips and advice, and share industry news and trends. By regularly updating your blog with fresh content, you can keep your audience engaged and drive more traffic to your website. If a person reads your blog and subscribes to your email newsletter or downloads a free resource you have put out there, you increase your touchpoints with that individual which can increase your chance of converting them into a customer. One massive advantage of having a blog outside of just the content, is the benefit it produces for SEO and link-building. This, in itself, can lead to more exposure to your brand and potential sales.

2. Infographics

Infographics are a great way to present complex information in an easy-to-understand format. They are highly shareable and can be used to increase brand awareness, generate leads, and drive traffic to your website. By including infographics in your content marketing strategy, you can make your message more visually appealing and memorable.

3. Videos

Video content has become increasingly popular in recent years and is a great way to reach and engage with your target audience. Videos can be used to showcase your products or services, provide customer testimonials, and give a behind-the-scenes look at your business. Video content can also make you and your employees more "human" and relatable. By including video content in your marketing strategy, you can not only increase brand awareness but also add a human touch to it.

4. Newsletters

Newsletters are a great way to keep your audience engaged and informed about your business. They can be used to share industry news, promote new products or services, and provide exclusive content or offers to your subscribers. By regularly sending newsletters to your audience, you can build a loyal following and drive more sales.

5. Social Media Posts

Social media is a powerful tool for reaching and engaging with your target audience. You can repurpose some of your blog content in a more condensed actionable format for different platforms. By creating valuable and interesting content and regularly posting on social media, you can increase brand awareness, drive traffic to your website, and generate leads.

6. Resources

Resources such as templates and checklists can be a valuable addition to your content marketing strategy. They can be used to provide your audience with valuable information and tools that they can use to solve their own problems. By creating and sharing resources, you can establish yourself as an expert in your field reaching out to your audience to make their lives easier.

If you'd like to brainstorm some content ideas for your business, I'd love to help. Click here to schedule a FREE brainstorming session.