Email is the most powerful marketing tool on the internet." - Mark Brownlow

Introduction:

Email marketing is essential for any business looking to stay in touch with its clients and promote its products or services.

Here are 6 reasons why you should start an email marketing strategy today! 👊

1. Targeting

Email marketing allows you to target specific groups of people with personalized messages. You can create different email lists for different segments of your audience, such as past clients, potential clients, or subscribed users. By segmenting your email list, you can ensure that each person receives content most relevant to them, increasing their chances of engaging with your emails and eventually purchasing from you.

2. Tracking

Email marketing allows you to track the performance of your campaigns and make data-driven decisions. You can track open, click-through, and conversion rates using an email marketing platform and see how many people unsubscribed from your list. This information can help you understand which campaigns are most effective and make adjustments as needed.

3. Testing

A powerful tool that email marketing gives you is data analytics which allows you to do A/B testing. Test your emails with a small segment of your audience before sending them to your entire list. Use the data you gather to make adjustments and improve the performance of your future campaigns.

4. Automation

Email marketing allows you to automate your communication with your audience. You can set up automated email campaigns that go out to specific segments of your audience at specific times, such as welcome messages for new subscribers or abandoned cart emails for potential customers. Automated emails can save you time and effort and ensure that your audience always receives timely and relevant information from your business.

5. Cost Efficiency

Email marketing is a cost-effective and powerful way to communicate with your audience and achieve your business goals. By creating targeted and personalized campaigns and continually testing and optimizing your efforts, you can improve the results of your email marketing efforts.

6. Warm Audiences

Once you have an engaged audience you can begin sending out offers for different packages to an already warm audience. These potential clients have already expressed interest in your expertise by regularly reading your content and engaging with it. With every piece of value, you provide to them, you have a greater likelihood of converting them into paying clients.

Click here to download our Best Practices for Email Marketing Infographic. 

If you'd like to learn how to set up your email marketing strategy, I'd love to help. Just click schedule for a FREE brainstorming session.